Our Science

Why iron β€” and why this iron.

No invented studies. No borrowed lab coats. Just the honest reasoning behind our formula β€” what's in it, why it's in it, and what we test.

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The Problem

Iron is one of the most common nutrient gaps for women.

Between monthly cycles, pregnancy, and plant-forward eating, women's iron needs simply run higher β€” and food alone doesn't always keep up.

When iron runs low, women describe the same pattern: dragging through afternoons, foggy focus, thinning hair, workouts that feel heavier than they should. If that sounds familiar, it's worth a conversation with your doctor β€” iron levels are easy to check.

The Real Reason Supplements β€œDon't Work”

Most iron pills fail because women quit them.

Cramping

Harsher iron forms are notorious for stomach cramps that start within days.

Constipation

The #1 complaint β€” and the #1 reason iron routines get abandoned in week two.

Nausea

Big, metallic horse pills on an empty stomach. You know the feeling.

So the bottle migrates to the back of the cabinet, and the cycle starts over. An iron supplement only helps if you can actually keep taking it β€” which is the entire premise of ours.

Our Formula

Three deliberate choices.

Ferrous fumarate

The tolerable iron

A well-tolerated, highly absorbable form of iron β€” chosen over the harsher forms that commonly cause cramping and constipation.

20mg = 111% DV

The full daily amount

Not a token sprinkle. Every 2-gummy serving delivers a complete daily value of iron, so the routine is two gummies β€” done.

+26mg Vitamin C

The absorption partner

Iron without absorption support is wasted iron. Vitamin C significantly boosts non-heme iron uptake, so more of what you take actually reaches your bloodstream.

Auva jar beside orange slices on a cream backdrop

Gentle By Design

β€œGentle” isn't a vibe. It's a formulation decision.

No cramping, no constipation, no nausea β€” by design, not by luck.

It comes from three choices working together: an iron form your stomach tolerates, a complete-but-not-excessive 20mg dose, and a soft pectin gummy instead of a compressed pill. That's what most women mean when they tell us these are the first iron they've stuck with.

And because trust is specific: they contain 6g of sugar per serving, they're lightly sugar-coated, and they're not gluten-free. We'd rather tell you upfront than surprise you at the label.

Testing & Manufacturing

Tested. Proven. Transparent.

Eurofins tested

Independently tested by Eurofins β€” one of the world's most accredited labs.

GMP-certified facility

Made in a GMP-certified, FDA-registered facility.

Made in the USA

Formulated and manufactured domestically, batch after batch.

COA on request

Want the Certificate of Analysis? Email us and we'll send it.

Full Transparency

The whole label. Nothing hidden.

Supplement Facts
Serving size: 2 gummies Β· Servings per container: 30
Calories25
Total Carbohydrates6g (2% DV)
Total Sugars6g
Includes 6g Added Sugars12% DV
Vitamin C (as ascorbic acid)26mg (29% DV)
Iron (as ferrous fumarate)20mg (111% DV)
Sodium (as sodium citrate)5mg (<1% DV)

Other ingredients: sugar, glucose syrup, dextrose, glycerin, pectin, citric acid, sodium citrate, tricalcium phosphate, natural grape flavor, purple carrot juice concentrate, caramel color.

Plant-based gummy base. Pectin (a plant fiber) β€” no gelatin.

6g sugar per serving, disclosed upfront. The gummies are lightly sugar-coated for taste. Not gluten-free.

Keep out of reach of children. Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under 6. In case of accidental overdose, call a doctor or poison control center immediately.

Convinced it's worth a try?

Two gummies a day. Grape flavor. Gentle by design.

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